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User centric
Business-aligned
Creativity driven

Crafting user experiences, products, and services that balance user needs with business strategy to maximize impact.

Ability to collaborate

Capacity

to adapt

Problem–

solving skills

Start

Recent Cases

BECS- packetfront

Empowering Business Growth

BECS I Enterprise SaaS Service

Led the redesign of a SaaS telecom network management system, focusing on scalable design, simplified workflows, and future modular growth.

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Workflows that work

AMA I SaaS Platform

Rebuilt user flows and clarified product structure — enabling smoother onboarding and reduced support. Also prototyped an AI assistant based on real user pain points(2022)

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Anytime anyplace

PodMe I Subscription Platform

Redesigned PodMe’s onboarding and listening experience to reduce friction, build trust, and increase subscriptions. Identified new listener behavior that shaped both UX and content strategy.

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Uniting the process

Agria I Sales Platform

Redesigned the sales tool to increase agent confidence and reduce errors, improving the customer experience after purchase.

The Previous Clients

Government & Public Sector

Socialstyrelsen – Accessibility testing, interaction design | B2B

SKR – Research healthcare workflows, accessibility | B2B

E-Hälsomyndigheten – UI design | B2B

Försäkringskassan – Research & digital strategy | B2B

FOI – Homepage redesign | B2B

Professional Services

Qrios – Defined brand strategy and product value to guide website redesign and support business growth. | B2B

Technology & Telecom

PacketFront Software – SaaS Platform redesign, design system | B2B

Insurance

Agria – Sales tool redesign | B2B

Hjerta – Homepage & digital marketing | B2B/B2C

Construction

Svensk Byggtjänst – Multiple platforms & digital products | B2B

Healthcare & Life Science

Nestlé Health Science – Research, Interaction design | B2C

Bausch & Lomb – Digital marketing, landing page | B2C

Thermo Fisher Scientific – Information page | B2B

Lecrolyn – Landing page, digital marketing | B2C

No More Pricks – Interaction design, UI design | B2C

Spriddbröstcancer – Information page, digital marketing| B2C

Media, Entertainment & Education

PodMe – Subscription model redesign, onboarding | B2C

Rädda Barnet – Brand concept | B2C

Trygga Barnen – Homepage redesign | B2C

Skolornas Matematiktävling – Concept & website | B2C

Parks and Resorts (Gröna Lund) – Advertising, brand concept, interaction design | B2C

Industry & Others

AGA – Information page | B2C

Itech – Homepage I financial reports, interaction design | B2B

The human

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Would you like to grab a coffee?

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