Fiorella Walter | Product Design for Growth & Impact

I design for growth. Combining SaaS, subscription, and digital retail strategies.

With 10 years in B2B/B2C, I’ve improved funnels, conversions, subscription flows, digital commerce touchpoints, and full customer journeys across telecom, insurance, media, and consumer brands

The work

CV & resume

Ability to collaborate

Capacity

to adapt

Problem–

solving skills

Start

Recent Cases

I specialise in, SaaS interfaces • Subscription journeys • Digital retail funnels • Design systems • Complex workflows • Product ecosystems • Conversion-focused UX

Empowering Business Growth

BECS I Enterprise SaaS Service

Redesigned a complex telecom network management system, improving clarity, workflow speed, and long-term scalability. Introduced a modern UX foundation aligned with product and business goals

See Case

Workflows that work

AMA I SaaS Platform

Rebuilt core user flows and clarified a multi-product ecosystem. Reduced support load, improved onboarding, and designed an AI assistant prototype (2022) based on real customer pain points.

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Anytime anyplace

PodMe I Subscription Platform

Optimised PodMe’s subscription and listening experience to reduce friction and increase conversions. Identified key behavioral patterns and designed improvements that shaped UX, funnel logic, and content strategy.

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Uniting the process

Agria I B2B Sales Platform

Redesigned a complex internal sales flow to increase advisor confidence, reduce errors, and improve the customer experience post purchase. Resulted in faster workflows and higher satisfaction.

See Case