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I design products that drive measurable growth.

Specialised in SaaS, subscriptions, and research-driven UX for high-conversion digital products.

Ability to collaborate

Capacity

to adapt

Problem–

solving skills

Start

Recent Cases

I specialise in, SaaS interfaces • Subscription journeys • Digital retail funnels • Design systems • Complex workflows • Product ecosystems • Conversion-focused UX

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Empowering Business Growth

BECS I Enterprise SaaS Service

Redesigned a complex telecom network management system, improving clarity, workflow speed, and long-term scalability. Introduced a modern UX foundation aligned with product and business goals

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From fragmented products to a unified SaaS ecosystem

AMA I SaaS ecosystem

Redesigned Sweden’s most complex construction SaaS ecosystem end-to-end spanning e-commerce, onboarding, product workflows, information architecture, design system, and an AI-assistant MVP. Delivered improved clarity, higher conversion, faster onboarding, and reduced support load.

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Anytime anyplace

PodMe I Subscription Platform

Optimised PodMe’s subscription and listening experience to reduce friction and increase conversions. Identified key behavioral patterns and designed improvements that shaped UX, funnel logic, and content strategy.

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Uniting the process

Agria I B2B Sales Platform

Redesigned a complex internal sales flow to increase advisor confidence, reduce errors, and improve the customer experience post purchase. Resulted in faster workflows and higher satisfaction.

The Previous Clients

Government & Public Sector

Socialstyrelsen – Accessibility testing, interaction design | B2B

SKR – Research healthcare workflows, accessibility | B2B

E-Hälsomyndigheten – UI design | B2B

Försäkringskassan – Research & digital strategy | B2B

FOI – Homepage redesign | B2B

Professional Services

Qrios – Defined brand strategy and product value to guide website redesign and support business growth. | B2B

Technology & Telecom

PacketFront Software – SaaS Platform redesign, design system | B2B

Insurance

Agria – Sales tool redesign | B2B

Hjerta – Homepage & digital marketing | B2B/B2C

Construction

Svensk Byggtjänst – Multiple platforms & digital products | B2B

Healthcare & Life Science

Nestlé Health Science – Research, Interaction design | B2C

Bausch & Lomb – Digital marketing, landing page | B2C

Thermo Fisher Scientific – Information page | B2B

Lecrolyn – Landing page, digital marketing | B2C

No More Pricks – Interaction design, UI design | B2C

Spriddbröstcancer – Information page, digital marketing| B2C

Subscription Growth & Digital Commerce 

PodMe – Subscription model redesign, onboarding | B2C

Rädda Barnet – Brand concept | B2C

Trygga Barnen – Homepage redesign | B2C

Skolornas Matematiktävling – Concept & website | B2C

Parks and Resorts (Gröna Lund) – Advertising, brand concept, interaction design | B2C

Industry & Others

AGA – Information page | B2C

Itech – Homepage I financial reports, interaction design | B2B

What People Say

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Let’s talk

If you’re looking for a designer who combines product strategy, UX research, and clear execution. I’d love to connect!
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